FUNK & FORM
AGDA 2024 Distinction & Merit
Distinction [Student Brand Identity] Merit [Student Logo/Trademark] Merit [Student Digital Expression]
[Brand Identity]
2023
Funk & Form was a design project developed in response to a brief that required a focus on brand identity and user experience through website design. It contrasts clean typography with hand drawn illustrative iconography to communicate both unique character and curation.
THE ALCHEMIST
[Brand Identity, Typography & Print]
2024
The Alchemist was as a major design project which purpose was to explore how typography can be used to emphasise storytelling in branding. The brand is a drinks-focused fine dining venue that verges on obsessive about the creative process and mixology. Ultimately, using menu and print design to explore this purpose.
OOMPH
2024
[Brand Identity]
OOMPH was designed with the intent of being branding for a design agency. Core visual communicative aspects of this project include the use of illustration and type to emphasise memorability, creativity and versatility.
Alicia is a Sydney based designer with a B. Communications & Media (in Visual Communication Design & Marketing and Advertising)
Alicia has a keen eye for typography and layout across all applications, crafting immaculately clean, considered and clever design. Particularly, for brands in the fashion, lifestyle and hospitality.